A Real Canadian Superstore aisle sign has shoppers puzzled by “envelope gravy”

British comedian Sarah Millican asked her 1.8 million followers on X if they knew what “envelope gravy” was. She posted a photo of overhead aisle signage at a Real Canadian Superstore in Toronto, where the label appeared alongside categories such as cake mixes and rice crackers. Millican joked that she had assumed the phrase referred to “your arse crack when you’ve had a wet fart.” The post appeared on Sept. 27, 2026. Her new comedy special is on Netflix.

X user Matt Avery said he had wondered the same thing after visiting a Real Canadian Superstore in Toronto the previous Tuesday, where he took a similar photo. Several Canadians said they had never heard the term. A Winnipeg user wondered if it might be an Ontario expression, while a Toronto resident said shoppers usually call the product “gravy mix” or “packet gravy.” Others joked that it might mean gravy packed in an envelope and sent through the mail.

“Envelope gravy” refers to small packets, commonly sold under brands such as Club House, No Name and McCormick. The packets contain a dry mix that becomes gravy when liquid is added and the mixture is heated. Daily Hive contacted Real Canadian Superstore to ask how popular the product is with shoppers and whether it warranted its own overhead sign. The company did not respond.