Kick off Pride Week with the Annual White Rock Pride Flag Raising

The City of White Rock, in collaboration with the White Rock Pride Society, is proud to welcome back the community to its annual Pride Flag Raising ceremony outside City Hall at 15322 Buena Vista Avenue on Friday, July 17, 2026, at 4:30 p.m. "The Annual Pride flag raising at City Hall is a true showcase of what it means to live in a welcoming, inclusive city for all," said Mayor Megan Knight. "As we begin Pride Week, I'm excited to celebrate with our community and honour the resilience and spirit that make White Rock such a vibrant place to call home." This event reflects the City's ongoing commitment to inclusion and support for the 2SLGBTQ+ community. The ceremony will include remarks from White Rock Mayor Megan Knight, local dignitaries, and the White Rock Pride Society board members. The flag raising will mark the official start of celebrations across the city for Pride Week from July 17 to 24, 2026. Date: Friday July 17, 2026 Time: The public is invited to gather at 4:30pm. The event starts at 5:00pm Location: Outside White Rock City Hall, 15322 Buena Vista Avenue In recognition of White Rock Pride Week, the City will show its support by installing a Pride banner at the entrance to the White Rock Pier and lighting the Pier in rainbow colours. Learn more about Pride events happening in White Rock at whiterockpride.com